Hollywood hasn't given up trying to persuade consumers to buy and collect movies or on digital rights management.
Warner Bros. and 20th Century Fox are partnering with Sandisk and Western Digital to develop antipiracy devices in an effort to secure 1080p high-definition movies once they're in the wild.
The companies announced today that they have formed a new consortium
called Secure Content Storage Association (SCSA). The group will create
the standards which they hope will be adopted by makers of Blu-ray
players,
tablets,
and smart TVs. As of yet, the SCSA doesn't have a device to show us but
is working to launch a product later this year, according to a Warner
spokesman.
Some of the Hollywood studios are skittish about distributing
high-definition movies over the Internet. They're looking for a way to
protect their material while also giving buyers the freedom to move
their high-definition movies around.
The major obstacle to all this is that streaming services such as
Netflix already enable me to access movies from wherever I can connect
to the Web. And I don't have to buy them. I don't have to load them onto
anything. Wherever I can access the Internet, I can get to the movies
that Netflix offers.
Ah, but for the discriminating movie fan, Netflix's films aren't
available in high enough quality. What about viewing on airplanes,
cars,
and trains? For people who prefer owning movies--say, parents who need
films to distract the kids on long trips--this is a way to store and
protect flicks in their highest-quality format.
I don't know how big that mommy market is or how big the one is for film
aficionados. I do know that the major studios are trying to breath life
into their rapidly declining home video market.
Studio execs know any offer will fail that limits buyers from doing what
they want with their media. For this plan to work, the DRM must be
invisible to all consumers who aren't trying to crack the copy
protections.
That means this consortium would have to get a lot of hardware
manufacturers on board to allow people to move films to a wide range of
devices.
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